Some websites are distinguished by the fact that their entire content is contained on a single page.
With their simplistic structure and very clean design, they are suitable for an online CV, a concise SEO Company Melbourne presentation, or promoting a specific product.
Although trendy, these so-called “one-page” sites are more difficult to reference.
Content, source of SEO difficulties for single-page sites
The challenges of natural referencing of a single-page site are linked to the range, which is one of the fundamental aspects of SEO Expert Melbourne. Indeed, for search engines like Google, content’s quantity, richness, and relevance are essential parameters.
In addition, to optimize the positioning of a page in the SERPs (results), it must be associated with a particular theme and revolve around a main keyword. However, one-page sites only have a little content but several main keywords.
Fortunately, there are little tricks to optimize weak content, such as favoring hot areas (title tag, URL, H1, meta description…) to place a few keywords and only target queries with a limited number of monthly searches (less than 5000 ).
The key points of technical optimization of a one-page site
Concerning the technical aspect, several criteria are essential:
- A unique URL in HTTPS is the first;
- navigation must be smooth thanks to a high loading speed;
- a responsive design interface integrating “calls to action”;
- Optimized multimedia content.
Tags are also important in making it easier for search engines to find different parts of a site.
Inbound links to gain visibility and notoriety
Inbound links (backlinks) from external sites are also very effective in advancing an area to the top positions of the SERPs. Purchasing is the first option to obtain them, but Google is on the lookout and penalizes this strategy if it detects it.
Quality must take precedence over quantity to positively influence the site’s SEO with net linking. Therefore, keeping links from sites dealing with the same or associated themes is recommended. Concerning the other elements, however, variety is preferable:
- the type (Do Follow and No Follow),
- anchors (on the brand, keyword, domain name),
- the nature of the sources (directories, forums, press releases, social networks, blogs, articles, etc.).
The objective is for everything to remain natural to avoid punishment by the famous search engine algorithms.
Optimize your SEO strategy using Web Push Notifications.
- Optimize your SEO strategy using Web Push Notifications
- eMarketing, Site optimization, Natural referencing
Any web marketing strategy involves the use of SEO techniques.
Natural referencing is essential for search engines to position websites on their first results page. But it is also a lever subject to tough competition.
Specialists recommend using Web Push Notifications among the SEO actions to implement in 2021 to appear at the top of the SERPs.
No web marketing strategy without SEO
SEO (from the English “Search Engine Optimization”) combines the tools and techniques allowing a website to position itself in the first responses on the search engine results pages or SERP.
The goal is to gain visibility among individual or professional customers targeted by the products and services offered by the company. Indeed, finding information online before purchasing has become a reflex for consumers. If they immediately see the complete and relevant information they need, taking action is faster.
Natural referencing experts must, therefore, ensure that the site appears among the first results for the chosen keywords to attract Internet users’ attention and encourage them to click on the proposed link. The expected benefits are multiple: increase in traffic, leads, sales, and brand awareness.
The most important aspects of natural referencing
To index a website, search engines use crawlers, which navigate all the pages that compose it and analyze their content. Artificial intelligence and semantic recognition allow them to identify the theme of each of them and their relevance to answering certain queries.
To meet the requirements of these algorithms, organic SEO specialists must define an efficient SEO strategy covering the maximum number of queries relating to their specific profession or offer.
- This is based on the regular publication of rich, interesting and quality content, considering current events and possibly the seasonality of current events.
- Texts, photos, videos, infographics, etc., present on a page must unanimously indicate to crawlers the subject they are dealing with. They must, therefore, be linked to the targeted keyword for the page’s positioning on Google.
- A backlinks campaign is also essential because web crawlers study all the links on the page. Being cited by other sites with a good reputation and addressing similar or related subjects positively influences the “ranking,” i.e., the site’s popularity.
- Finally, the technical performance of the site is decisive. Internet users and search engines value a fluid experience: instant loading of pages, responsive design for mobile users, etc.
Web Push Notifications to boost your SEO
Search engine algorithms attach great importance to metrics like number of visitors, time on page, bounce rate (exit from the site after a single page read), etc.
Web Push Notifications improve these indicators and, by extension, natural referencing. This method sends personalized notifications to the Internet user (after the latter’s express consent). This is an effective way to boost bounce and conversion rates since people who click on these specific notifications are, by default, interested in the topic.
For e-retailers, it is the ideal solution to highlight current promotions, offer products for cross-selling, etc.
For showcase sites, this involves relying on CTAs (“Call To Action”), which is a text or button constituting an incentive or a call to a specific action (link to another page, download of ‘an information pdf, contact form, etc.) which then allows you to increase your conversion rate.The objectives entrusted to this SEO expert must be reflected in the company’s overall strategy. This must consider the constraints of the target audience and the specificities of the sector of activity.
To keep its promise to offer the most relevant content to Internet users and meet their new search requirements, Google is constantly modifying its natural referencing criteria.
Consequently, to improve the positioning of sites and web pages in search engine responses, professionals in the sector must regularly follow SEO trends.
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