Are you searching for creative and unique ways to promote your company? In a world overrun with online marketing, promotional products offer a fantastic yet practical marketing method. Customers will likely remember your business if you give them a practical everyday item like custom bags rather than a social media post or search engine advertisement. Studies reveal that some promotional products have an astounding recall rate of 80%. As a result, customized bags are among the best ways to stand out.
Not sure how to use promotional custom bags in your marketing plan? Keep reading for some brilliant and motivational ideas, including creating fantastic custom bags and incorporating them into your marketing strategy.
Make A Bag That Perfectly Depicts Your Brand’s Values
Good design is the first step to success with promotional custom bags, so don’t rush and produce a defective product. Your company’s customers will want a well-designed bag soon, and customers are more likely to keep it for longer. However, a poorly made bag will most likely end up in the back of a cabinet, which won’t do your brand any good. Even worse, it might even damage customers’ perceptions of your business.
Luckily, creating fantastic custom bags is not difficult. If you currently have graphic designers on your team, ask them to produce something that adheres to your current brand standards and features your logo. Consider your target audience when making it, and don’t hesitate to think creatively. Research demonstrates that engaging humor is a brilliant method to increase the impact of marketing campaigns, so try using humorous slogans if it makes sense. So, think of your custom bag as a decision-making tool for your target audience.
Select Durable Bags To Avoid Quick Wearing Out
In a perfect scenario, your consumers would keep your custom bags for years, giving you tons of free publicity. So, choosing a durable bag that won’t wear out too quickly makes sense. Brand-loyal customers will use a durable bag frequently, and it may even become a collectible. Moreover, people who need to carry numerous heavy objects will utilize high-quality custom bags more regularly. So, avoid competing with companies that give away flimsy bags that break when put under stress by choosing durable and long-lasting items for your company.
Your target market’s needs will determine the specific type of bag you select. Trying to market to environmentally concerned customers? Pick a bag made of organic materials. Want to attract parents? Provide bags that are roomy and have several compartments. So, while making promotional custom bags, don’t cut corners on quality because they reflect your company just as much as your actual products or services.
Design Exclusive Promotional Bags For Promotional Events
Giving away unique promotional custom bags is a fantastic method to create buzz as your business begins to develop in popularity. This is particularly beneficial if you work in the fashion or beauty sectors. But it may work for any company with devoted clients. For example, if you own a yoga business, you might design a special bag exclusively available to those who sign up for a certain retreat. Customers feel unique and receive wonderful souvenirs, encouraging them to attend upcoming events.
Moreover, you can offer unique bags stuffed with delights to the first 50 customers if you are starting a new store. Promote this on social media to raise awareness of your opening and maximize the audience on the first day. Utilize the need to feel as though they are receiving something special or uncommon.
Create An Exclusive Collection Of Your Bags
Increase sales and create excitement by turning your custom bags into collectible items. Simple solutions include printing the same bag design in four unique colors and designs and enticing shoppers to collect all of them. However, you can also design variants that encourage your customers to express themselves.
If you own a sports store, for instance, you might sell bags that are made to focus on various activities, letting clients choose the bag that best suits them. Another option is to print a single, popular design on multiple bags. So, be imaginative and consider what will appeal to your audience the most.
Leverage The Potential Of Social Media Influencers
Recent years have seen a tremendous increase in influencer marketing, with 80% of consumers saying that an influencer has inspired them to purchase. A pretty cool method to raise brand awareness and associate your business with a particular lifestyle is to have influencers post pictures of your custom bags on social media. Sending influencers your promotional bags and asking them to use them in their photos is an excellent strategy if you already work with them.
However, if you have a limited budget, think about using micro-influencers instead of popular influencers because working with them might be pricey. These users are engaged on social media and have a sizable following in a specific industry. It is possible that sending products to micro-influencers will result in a post on their grid without incurring additional costs. So, increase your chances of being featured by packing your promotional bags with additional gifts. If your bag is designed well, it can quickly become popular with influencers and fans.
Include The URL For Your Website On Your Promotional Bags
The first half of the struggle is merely getting your bags out into the world. Additionally, you must ensure that those who view them become your clients. While making your logo or company name accessible is a terrific first step, it frequently isn’t sufficient to get customers to contact you. Display your website’s address prominently on your bags to make it apparent to clients where to find you. You can even include a QR code that customers could scan to get straight to your website.
Include your handles for the social media networks where you are most active if you want to interact with customers. Add an address or even a tiny map indicating your location if you have a physical store or office. Customers are more likely to convert if your bags make it simple for them to discover you.
Final Thoughts
For your company, custom bags are a significant investment. They can be utilized in various ways to raise brand awareness, making it simple to select a strategy that works for your company. These bags can be distributed at events and presented to social media influencers. You can receive years’ worth of free publicity from a single giveaway by selecting high-quality custom bags!