SEO is the game changer for any business trying to expand digitally. However, improving the SEO and making the websites and web pages rank higher on the SERPs is no cakewalk. Regardless of it being an agency or in-house team managing the SEO, several tools help with streamlining the process. As an agency, it becomes essential to keep track of all the projects. For example keyword research, competitive research, backlinks analysis, technical SEO audit, position tracking, page responsiveness, etc. Nonetheless, not all the technical SEO tools are ideally suitable for the task, but some tools are essential and help significantly improve SEO for websites and webpages.
Here is a list of a few essential technical SEO tools ideal for agencies:
Google Search Console
The essential tool for an internet marketing company in India and globally. The Google Search Console is the primary reporting and monitoring tool. From tracking if the website is user-friendly or not to crawling and indexing issues being detecting, it serves the actual purpose at zero cost.
Google Analytics
The level of importance for content is as essential as it is to make the website SEO-friendly. nsure if the website is ranking well or not is targeting the right audience. It helps with understanding what is consumer behavior and how Google Analytics assists saving a lot of time and effort by minimally reporting complex data.
Google Trends
One tool that has not been recognized is Google Trends, with many agencies still unaware of its usage. It offers deep insights into the trending topics and detailed analysis. This helps track the competition of specific keywords all across the globe.
Google Mobile-Friendly Testing Tool
Mobile friendly testing tool by Google helps with identifying the underlying issues of the website that weakens the mobile performance. It monitors the website closely to identify the flaws and narrow down problems that can be fixing for a better experience and improved SEO. It analyses the site score based on all the parameters and highlights the data according to its responsiveness.
Serpstat
A reliable tool at affordable rates, Serpstat makes keyword research more accessible, assists with competitive analysis, helps with conducting technical site audits. All the backlink analysis, and everything that boosts SEO. However, It caters to all technical and digital requirements, makes SEO easier, and generates comprehensive and accurate data for better understanding. Its advanced site audit tools highlight the underlying issues and help eliminate them for enhanced ranking.
SemRush
This is an all-in-one or one-stop solution for agencies seeking persistent ranking and the scope of new ranking opportunities. It allows a comparison of website comparisons that offers a detailed analysis of keywords and the entire website.
Ahrefs
It is a helpful tool for technical link analysis with agencies able to analyze backlinks and their quality along with a site audit tool, which is one of the most preferred tools in this Digital Marketing tool.
KWfinder
This SEO tool eases the tedious and complex process of keyword research with its simple user interface. That can be used by almost everyone in the digital marketing sphere, be it a beginner or a professional. It helps to point out the easy-to-rank keywords for a business by bifurcating them into the long tail and short tail keywords to enhance the SEO of the website.
Ubersuggest
This is another reliable free SEO tool that offers a wide range of services beneficial for social media marketing and content marketing by giving market insights, SEO reports, keyword suggestions, and backlink data. All these services holistically help agencies, especially with their easy-to-use extension.
Screaming Frog
Helpful for website crawling to conduct a complete website audit which helps detect any SEO issue in the website that could affect it google ranking. It is a widely using tool, especially by SEO agencies all across the globe.
Catering with robust SEO solutions for years, Savit Interactive has been established as one of the best Internet marketing company India boosting the brand’s visibility digitally with technical assistance and dynamic strategies.
If you are looking forward to improving your website or web page’s SEO, connect with Savit Interactive for the best SEO services in Mumbai and let your brand be found on top of the SERPs!