Do you find yourself staring out of the window of your office or cubicle, wondering what other careers might be out there? Are you feeling bored, restless, unsatisfied or unfulfilled in your current career path? Are you an accomplished vet in your industry, looking for a new challenge, a new venture? Or are you a recent college grad coming to the stark realization that the career you long envisioned isn’t what you thought it would be?
If you can answer yes to any of the above questions, then you should know that you are not alone. Thousands of Americans and workers all over the world find themselves in this spot every year. That fork in the road, with the same old monotony of the typical nine-to-five grind in the front of them, and the unknown of a new career tempting them to think about other options.
If you are thinking of what industries you should look into, you should seriously consider diving into the booming tech industry. More specifically, you should look into a career in the field of digital marketing.
Digital marketing is the art of driving new business revenue through online means such as website traffic, social media, even automated emails to customers who haven’t visited a store in a while. If you are wondering how you can get into digital marketing, and what kind of skills you might need to succeed in such a carer, you might be relieved to know that you will not be needing to earn traditional education degree in computer science, information technology, or even marketing through a four-year university, or a two-year program at a community college or vocational school. Instead, you can learn everything you need to know through short-term, intensive coding bootcamps. A coding bootcamp can teach you the programming skills you need to know to become a skilled digital marketing tech professional. And best of all, they will teach it all to you in less than a year.
Many of the schools that offer bootcamps, such as Galvanize, also offer an array of class schedule options, like full-time, in person, part time evening, online, and even self-paced options. So, no matter what your time constraints may be, there is a bootcamp that will work for you. Even better, most bootcamps also offer flexible tuition financing options like deferred tuition payments, and income sharing agreements that allow you to apply, enroll, and knock out your bootcamp with a signed agreement that you repay the tuition after you have landed a job as a digital marketing professional.
Okay, you know where and how to learn your new digital marketing skills. Now, let’s talk about what you can expect from a digital marketing career.
Digital Marketing
Digital Marketing professionals are skilled with a wide array of marketing strategies like search engine optimization (SEO), social media, native advertising, and email automation.
SEO
Search engine optimization (SEO) is the process of creating relevant content around specific keyword searches on search engines, such as Google or Bing. By creating keyword-centric content, search engines will rank your website higher in the search results because it appears relevant to a user’s search. This helps prospective customers find your website and your company quicker and easier since it will be at the top of the results list.
Social Media
When used skillfully and correctly, social media is no doubt the fastest and most effective way to grow your brand’s awareness and build and engage with your target audience. Therefore, social media managers must be skilled content creators on all major social media platforms. These skills include writing, photography, graphic design, and video creation, on platforms such as Facebook, Twitter, Instagram, and even LinkedIn.
Email Automation
Have you ever received an email that you could tell was automated? It probably advertised the store’s current promotions, maybe it included a “special just for you” coupon for 10% off. You most likely received the email because you signed up for their newsletter at some point. But more specifically, you probably received the email because the company was able to tell that you hadn’t visited their website in awhile, which triggered an automated email to try to recapture your business. Email automation is an excellent tool for digital marketers, because all that is required is to design and build the email template, after that it is all automated.