Whether you want to open a new café or expand your existing café, a well-founded business plan plays an important role. A business plan is the first step toward making your dream of owning a cafe come true. Take some time to dream by writing down what you want your cafe or coffee shop to look like. What will the look of your cafe be & What will it look like? What are you going to sell & Who will go there? How will your customers get around your cafe from the moment they walk in until they swipe or tap their credit card to pay?
Tip: Would you rather get started right away with an example business plan for a café? At Mbplans.com, you will find a professionally developed sample business plan for a cafe.
How do you define a cafe business plan?
A business plan for a cafe is, at its core, an explanation of the concept and the strategy for making it a reality. It addresses issues like how much money is needed for a startup, where that money will come from, and how much money the café will make. Your coffee shop’s business plan should detail your competition, your ideal customers, and your pricing model.
Trends
When writing a cafe business plan, it is important to consider the trends, opportunities, and threats that exist in the industry. The main points are discussed below.
- The far-reaching blurring of the sector and amalgamation of catering and retail concepts;
- Development of concepts aimed at specific population groups or age classes;
- Experience is becoming increasingly important; an increase in unique concepts such as cafés in monumental buildings, brewing your own beer or organizing your own festivals;
- Scaling up, including increasing sales area and chain formation.
Opportunities and threats
- Increase in the number of single-person households and out-of-home consumption;
- Aging and thus the rise of wealthy senior citizens;
- Municipalities are encouraging the hospitality industry to make the living environment more attractive, for example, by extending opening hours and making the regulations in the hospitality industry more flexible;
- Increasing competition between drink suppliers can push down purchase prices;
- Costs for personnel, security, and entertainment have risen sharply; margin retention is difficult to achieve;
- The sales price has reached a critical limit, causing the consumer to drop out;
- ‘Traditional’ cafés experience a structurally decreasing demand;
- Growing competition from festivals and events;
- Overall: structural mismatch between supply (too much) and demand.
The executive summary
When someone opens your business plan, the first thing they will see is the executive summary. This gives a high-level look at all the parts of your business plan. A well-written executive summary will get you in the door, so look at examples to see how the summary is written and how the information is presented.
Think about who will read your business plan and tailor the first paragraphs to them, just like you did for the people who will be coming to your soon-to-open café. The most crucial marketing tool you have as you prepare to start your café is your executive summary.
How will your cafe do well?
In the second section, you answer questions like, “What problem does your cafe solve?” How will your cafe be the answer? In a busy shopping center near you, there might not be a coffee shop or cafe. Or maybe a downtown restaurant just closed.
This summary gives a brief overview of your business, including where your cafe will be and what will make it stand out. Will your shop near an airport be known for breakfast sandwiches? Sell your famous pie in your area? You’ve thought about how your future cafe will do well. Make sure the people who read your business plan know that as well.
Points of attention for a café business plan
In a business plan for a café it is important that answers are given to the following questions, among others:
- There are numerous suppliers in this sector, and the competition is intense. What makes your concept distinctive?
- How will you tempt customers on weekdays?
- Are you joining a partnership or agreement with a brewery?
- Experience is becoming increasingly important in this industry. So how are you going to create it?
Knowing more?
Do you want to learn more about a café business plan template? Or would you prefer a different business plan to be written? Without any commitment, feel free to get in touch with Maven Business Plan.
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