Designers in a creative design agency in Sydney build brands, experiences, commercials, magazines, physical spaces, interactive spaces, animations, and many other things. Design can have a huge impact on our lives and also has the power to improve the environment. There has never been a better opportunity to learn about graphic design online or in person but the good news is that there are some very simple graphic design concepts. These simple concepts will allow even inexperienced or non-designers to create a highly effective design.
- CREATE A MOOD BOARD
You can make a mood board of similar inspiring designs with the same look and feel of what you want to achieve with your style. Fonts, colors, palettes, imagery, illustration patterns, and layout comparisons that have a similar design are examples of this
Browser-based websites like Pinterest are also perfect for creating mood boards and finding inspirations so make sure you read design articles from a Sydney graphic design agency.
- STRATEGIZE
It is important to consider the idea behind the design and what you want to convey to your audience before you touch a screen. You can begin by creating a rough sketch of your design and where it will go on the page. Keep the mood board handy so that you are always motivated.
- MAKE THE TYPEFACE EASIER TO READ
Clarity is one of the most important aspects of architecture. You should not risk visibility for aesthetic appeal. That is why it is best to go with simple typography when you are just starting.
- USE THE RIGHT COLOURS
Colour is one of the most important graphic elements if you want to convey a tone or message. While selecting a color, think about psychology and color philosophy. You can get an idea about color psychology by looking at the designs of a graphic design agency in Sydney.
- DON’T BE AFRAID OF THE BLANK PAGE
White or bad space refers to the space between the various elements in your design. Besides giving your design a certain look or feel, it can also give your design a modern, minimal, and trendy feel. When used effectively, white space can be your biggest strength and help create a focal point.
- BE CONSISTENT
Once you have completed your design and taken all of the above design criteria into consideration, you need to stick to the rules you have learned and ensure your design is reliable. Set guidelines for the size and spacing of headlines, and body copy, and use Adobe’s paragraph and character styling to extend the rules to text elements wherever possible\
DesignFox is a creative design agency in Sydney. We are many years of experience in both graphic design and web development. Our graphic design services are harmonized and aligned with your strategy and design guidelines. We work on a project-by-project basis and cover different types of collateral like print, digital and environmental elements.
Before we take on a project, we understand the organization, its objectives, target audiences, and challenges to create a difference in your brand image.