Digital marketing comes in a variety of flavors. From building the brand name to making it visible to the target audience, digital marketing covers all aspects. It gives leverage to the businesses in terms of achieving different goals in less time. Social media and SEO are two of the main marketing channels that closely work together. Across the globe, 89% of businesses use social media to promote their products and services. Also, 72% of companies rely mostly on search engine optimization because it takes your brand to the height that nothing can help you with.
With the combined features of social media and SEO, a business can come in the spotlight easily. Although it takes a lot of effort and skills to comply with the search engine’s standards, these digital marketing tactics are way beyond your imagination.
In this article, I have covered how social media and SEO can work together to make your marketing game stronger than ever.
Get better with social media profiles
Having a social media profile for your brand is something that most of the companies really don’t know. It is a gateway to unlimited opportunities.
When you have a social media profile, you can easily link your business’s site to the profile and let your audience easily reach out to you in seconds. For instance, McDonalds has a social media profile, as well as a website. A customer can easily land to the website, without even switching apps on the mobile, using the social media profile.
You can also optimize your profile by using effective SEO practices like adding keywords, hashtags, and even the link of your website.
Add relevant keywords
We already know how keywords work in search engine optimization. But with social media, it works really great.
It is the best practice to use keywords in both social media and web content. If you really want to increase reach, you have to put the relevant and strong keywords in both the content. Top 10 B2B websites in the world make sure to use keywords in every strategy in order to meet the desired goals.
Add the share button
Adding a share button to your website or blog will increase traffic from social networking sites. Add social media sharing options to the top of the page or in the sidebar to encourage your audience to share your content.
Also, to get readers to your website or blog, add advanced CTAs to your social media content. Make sure that the CTA is personalized and has a good reason to compel your audience to visit your website.
Publish quality content
You must write unique and informative content to get more people to read and share your content. High-quality content increases social media reach and can deliver value to search engines.
Also, if your content is good, you can get high organic backlinks from influencers or influencer sites. Add quality images to your social media content, as images can help you rank well in image searches. Also, social media is more visual, which means that such images can increase your social media presence.
Use social media as a valuable measurement tool
Social media can help you understand what kind of content your audience is looking for. You will also gain a better understanding of your audience by how they interact with your content. Engagement metrics like clicks, shares, likes, and comments can help you measure keywords by content type and audience engagement.
Also, you can check the progress of different social media channels to see which one will give you the best results. While these metrics may not help you gain search rankings, they can help you focus on what’s important. As you can see above, combining SEO and social media can help your business in the following ways:
- Enhanced Engagement – Direct engagement from social media can help you measure the effectiveness of your content and keyword phrases.
- Search Growth – People who like your content on social media are more likely to browse your site, which increases search growth.
- High quality backlinks – You can get high quality backlinks from online forums and influencers for sharing high quality social media content.
- Understand your target audience – the engagement level of your social media can help guide your SEO strategy. For example, you can see which keywords are getting the most attention or which types of content are generating more conversation.
- Increase brand awareness – Including social media in your SEO strategy can also increase brand awareness and trust.
Ultimately, social media and SEO can work together to achieve the same goal. Hopefully by now, you understand a few ways you can use both strategies to grow your business.
