When designing a company logo, one of the main doubts concerns whether or not to put a written part.
This will depend a lot on the profile of the company, the field of activity, and what the market allows for a particular type of business.
You can think of some of the top logos of world-famous companies and see how they can be quite varied.
In this article, you will see some very relevant information about designing a logo for your company and whether it is better to have it written or not.
The importance of the logo for the company
First of all, the logo is a visual symbol that conveys a lot of information, especially about the personality of a company, professional, or product.
So the focus in logo design is much more than a simple design chosen at random, it is a visual message that must be carefully thought out so that the viewer can properly receive:
- Information;
- Concepts;
- Feelings;
Considering that in the modern world, people are bombarded with vast amounts of information all the time, which is why having a striking logo is essential.
The main types of logos
If you doubt whether the logo you intend to create should contain text, you need to know the 7 main types and their main characteristics. From there, you can choose the most suitable for your company.
1. Acronym logo
This is the logo composed of the initials of the company name and is generally used when the name has many words or when the words are very long and difficult to pronounce.
Traditional companies often used this type, where people used their names in their businesses. Verifying that the acronym formed does not refer to any unwanted term is necessary.
2. Textual logos
Textual logos are composed only of words or letters, usually stylized to convey extraordinary originality.
With this type of logo, the brand name usually spreads at a much higher speed, and it is no wonder many famous brands use this feature.
It may seem that this type of logo is more straightforward and its creation does not require care, but it is not quite so.
If they are not well made, they may not convey any originality. In addition, it fails because it only shows the company’s performance.
3. Logo with figure
The so-called logos with iconic figures have images of living beings or objects aimed at promoting an immediate visual identification of the brand.
For people to remember the brand, its name doesn’t need to be written. But precisely because of this, this type of logo is more used in large businesses, which are already consolidated.
4. Abstract figure
Abstract figures are those that do not convey a message instantly because they are not realistic.
The main challenge here is precisely to get the right message across. This type of logo is also more suitable for famous companies.
5. Figure and text
Because it has a visual and written resource, this is the most used type of logo, as it can transmit more information quickly.
Small and large companies that still need to conquer the market and spread their name should prefer this type of logo. After some time, the figure can be used alone.
6. Badge
An emblem logo is composed of a geometric shape that carries the writing inside, and its main characteristic is to convey reliability and tradition. The problem is a lot of counterfeiting, so be careful.
7. Mascots
Using mascots in the logo composition is rare because it doesn’t convey professionalism, but it can sometimes happen.
Conclusion
The correct logo is essential to the company’s success and must be part of the strategy.
In general, logos with images should only be used when the company is already well-established in the market and no longer needs to reaffirm its name. At the same time, writing is essential for the consolidation of the brand.