Search engine optimization has been around since the dawn of search engines and website creation. Even though it has had a lot of time to make an impact, many people still don’t know what it is or how important it is! Don’t be one of those people! Read on to learn more about the importance of SEO and why you shouldn’t ignore it in your online marketing strategy!
A brief history of SEO
No doubt you’ve heard that SEO is on its way out, and it’s just a matter of time before Google ceases to have any need for SEO consultants. That’s just not true and here’s why. Around 15 years ago, Internet search was pretty simple. People either knew what they were looking for or they didn’t; if they didn’t know, there wasn’t much to do about it.
What is SEO?
SEO (search engine optimization) used to mean a few shady practices, but Google came out with an algorithm update that shook up SEO rankings. Today, SEO means being relevant and useful for your target audience. SEO reputation management will help you achieve that goal. When it comes to content marketing, doing well in search engines should not be an afterthought it should form part of your overall strategy.
Why should I pay attention to my SEO?
SEO or search engine optimization is one of those things that’s so vital to your business, yet many don’t know exactly how or why. By paying attention to SEO and making sure you have a strong SEO reputation management plan in place, you can better reach your target audience and grow your business. This post will help you learn more about SEO and whether it’s something you should pay attention to even if you think it doesn’t apply to your company right now.
Ranking in search engines drives more traffic and income
SEO reputation management should be a top priority for businesses. It’s crucial to your online reputation and can improve your search engine ranking, meaning more income for you. SEO reputation management puts you in front of potential customers when they’re actively searching for something you sell or do. When people see what your business has to offer, you’ll find new customers that match your target audience better than ever before.
Organic clicks are cheaper than PPC clicks
It’s not a well-known fact, but search engine marketing (SEM) can be cheaper than pay-per-click (PPC) campaigns. SEM leverages your natural search position and more importantly, you don’t pay unless your ads are clicked on. In other words, you don’t have to worry about traffic that doesn’t convert into leads or sales.
Optimize for conversions, not just rankings
How important is search engine optimization? The answer isn’t what you think. While SEO can make your website more discoverable and improve your rankings, it should only ever be a by-product of how you market and sell to your customers. Instead of focusing on techniques to boost search results, focus on ways to get people to convert to your site.
Use keywords in your titles, but also your content
We’ve previously written about why keywords matter. It all comes down to search intent – do you know what someone searching for your content wants to find out? If they’re looking for a guide to SEO on our website, then they likely want to know what it is and how it can help them. Write a post answering those questions. Once your page appears in search results, increase the click-through rate by using headers, bullet points, and short paragraphs to highlight exactly what someone should expect from reading that page.
Choose the right platform(s) for you
Choosing which platform to use for your business depends on what your search intent is and whether or not you’re willing to invest in SEO for that platform. While businesses can build an audience in almost any niche on Facebook, Instagram, and other social media platforms, if you want to conduct paid advertising and potentially sell products directly, then it’s important to choose a platform that has robust functionality. Search engine optimization (SEO) will also play a role in determining which platform or platforms you choose.
Final Thought
Search Intent Search engine optimization (SEO) has come a long way since it first emerged. Once considered a mysterious and impenetrable art, it’s now something that nearly any business can understand and apply. But how important is search engine optimization? You might be surprised. There are two primary factors when determining how well your SEO efforts are going to do: keywords and search intent.
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