How can you choose which internet music video promotion strategies are effective when there are so many options available and only so many hours in the day?
If you try online YouTube music video promotion simultaneously across all of the accessible channels, you’ll spread yourself too thin and eventually burn out. Also, you’ll become frustrated that all of your hard work hasn’t obviously contributed to much.
Instead of attempting the impossible, concentrate your efforts on a few websites where your current and potential fans are most likely to spend their online time. Start by independently advertising your song on the platforms that you enjoy using, and then expand from there.
These are 17 calming methods for online YouTube music video promotion.
1. Web page
Create a YouTube music marketing website with a unique domain name to ensure that your fans will always be able to find you online. Your website should be a one-stop shop with your current single, an epk, your trustworthy artist bio, forthcoming events, and more.
You’ll use your website to promote music online by sharing new albums, your complete career, and generating buzz for your live performance. The most reliable way to encourage music enthusiasts to listen to your music right away is through an online YouTube music video promotion.
You may quickly build a professional website with all the YouTube music promotion tools you need, such as a blog, mailing list, and social media integrations. Try bandzoogle right now!
2. Email database
Your email list may be the most valuable music promotion resource you have. Emails are a sure way for your subscribers to receive your content, unlike social media platforms where algorithms determine who sees what. Always strive to expand your email list.
Sending a regular monthly e-newsletter is a great way to keep your fans interested and informed about everything occurring with you and your band, whether or not new music is forthcoming.
Building a network of people who care about you and might be available when you have a new song to market is essential.
3. Blog
A blog is a great method to share knowledge about your field, and regular updates show that you’re a passionate musician. Writing a blog about your music can help with your website’s search engine optimization in addition to fostering a closer connection with your fans.
Create blog posts on your music that don’t feel overly promotional once every two weeks or so.
You can want to include descriptions of your creative process, collections of recent songs you’ve been enjoying, or personal anecdotes about your lives as a musician. Keep in mind that you might also use the content for social media updates or newsletters.
4. Electronic press kit
An electronic press kit, or epk, is essentially your band’s online resume. Your most recent bio, songs, pictures, movies, travel dates, press mentions, links, and contact information should all be included. When it comes to internet music promotion, an epk is a crucial tool.
You can post an epk designed to help you book more shows and reach more fans, or you can use it to produce media assets that accompany the release of new songs.
5. Music websites
Look for opportunities for album reviews, live performance assessments, interviews, and guest articles. Even minor contributions to music blogs can help your band’s website rank higher in search results and increase the exposure of your music.
Make the most of your promotion efforts by reading music websites that feature prominent and similarly styled artists to yourself. then create a personalised pitch to grab the blogger’s interest.
6. Podcasts
A great way to reach new music fans is by getting featured on a podcast or obtaining an interview there.
Even one feature on a local podcast will give a new target demographic a deeper look into your music and your artist persona. You can start your own podcast to promote your music online and tell people about your band through regular episodes.
You might also ask for an interview or suggest your music for a podcast. Just be sure to try and look at podcasts that can be a great fit for your music.
7. Facebook
Facebook, a social media site used by billions of people, has long been seen as crucial for online music promotion. Despite the fact that over the past several years it has gotten harder to get fans organically, using Facebook to promote your music is still a viable option.
Get comfortable with ads manager to construct and level Facebook ad campaigns if you have a goal demographic to reach and a budget to work with. Facebook advertisements may be one of the most affordable ways to promote your song online, provided that you invest some time in checking out and tweaking.
8. Instagram
With the grid, tales, igtv, Instagram live, and reels, Instagram offers a variety of ways for musicians to develop their visual identities. Test out numerous strategies, from playing clips on a gaming machine with reels to sharing behind-the-scenes information for your fans, to discover which one you can commit to generating organic Instagram traffic.
If you have enough money to invest in establishing your profile, you can advertise and promote Instagram posts using Facebook Ads Manager in the same way that you would a Facebook post.
9. Twitter
For fast interactions and in-the-moment updates, twitter is ideal. That could be a wonderful approach to find others talking about your music (or similar artists) and strike up talks with them if you are familiar with this layout.
Working on audience engagement will help you market your music on Twitter. You can do this by conducting Q&A sessions, publishing setlists and pre-performance selfies, and more.
10. Snapchat
Snapchat is a casual, in-the-moment social media platform that focuses more on cultivating and interacting with a fanbase than simultaneously promoting music. Yet, it is a lighthearted method to increase subscribers, particularly if your target audience is younger.
Compared to other social media apps, it has a tendency to feel more private, which may present some interesting advertising opportunities that don’t always feel like “marketing.” So keep that in mind if you decide to use Snapchat to advertise your music.
11. Tik tok
Trending on tiktok can have a significant impact on your musical career. Tiktok has swiftly gained popularity as a way to promote music online. The video app is particularly well-known among members of generation Z, but older age groups have quickly joined the trend.
You can make your own little videos, but you need also upload your music to the platform so that it can be utilised as audio clips as well.
Comparing tiktok to other social media platforms, you have a much better chance of organically reaching a new target market thanks to the first-class-musicd algorithm and captivating layout.
12. Twitch
The platform twitch specialises in live video broadcasting. The platform is becoming more well-known as a tool for independent musicians to engage with a larger community and build an audience in addition to doing events.
Twitch is an excellent way to livestream concert events with an interactive experience if you’re a regular musician. Also, you may advertise your music on Twitch by organising online Q&A sessions, streaming rehearsals, or doing online lessons and workshops.
13. YouTube
Songs are discovered in great part because to YouTube. Upload and share videos frequently on YouTube to promote your music online. Make sure each upload has a clear and intriguing title to increase the discoverability of your videos.
Provide a thorough description with relevant tags and keywords. To increase watch time, you’ll also need to group similar genres of movies into playlists.
YouTube videos that can be embedded can also be sent to your own website, a website that promotes your music (like online press shops, blogs, or venue websites), or related and shared on other platforms.
14. Services for streaming (spotify, apple, playlists)
You must ensure that your releases are available on all of the streaming services that most fans use to listen to their favourite artists and discover new music, such as Spotify, Apple Music, and Amazon.
Even one of your songs being included on a playlist may do wonders for your musical career.
There are millions of playlists accessible for every subgenre, mood, and activity imaginable, providing a fantastic opportunity to connect with the intended audience at the ideal time.
15. Bandcamp
Fans of music can listen to your music on bandcamp or purchase downloads, vinyl records, and even cassettes. Users of the Bandcamp app can stream music from their favourite artists.
Bandcamp is well-known for its community, thus it’s well worth submitting your music there for listener discovery. Also, you can easily integrate your Bandcamp participant for your music website, ensuring that your fans can quickly assist you.
16. SoundCloud
For independent musicians and niche genres, SoundCloud is one of the most artist-friendly sites available. It also has a wide network of many music fans.
Utilize SoundCloud to share your music there for others to hear in order to market your music online. SoundCloud can even be used to submit demos and gather feedback prior to investing in professional manufacture.
If you choose to follow this path, make sure to spend some time on the platform yourself, listening to and exchanging ideas with other music producers to help create that network thing.
17. Bandsintown
Bandsintown, used by more than 500,000 performers and 50 million fans, is the most significant site for discovering concerts. It’s a fantastic way for actors to promote their shows, whether they’re going on tour, staying home and streaming, or doing something in between.
To ensure that your admirers can hear your dates and catch your music in person, you’ll be able to sync all of your future events throughout your website and social media channels.
Promoting your music online is a realistic objective for every independent musician given the variety of ways to reach new ears.
It’s important to realise, though, that all of your initial efforts should focus solely on the music.
Choose venues where you feel comfortable or where you can gain a following quickly because your music fits the atmosphere.
Then focus on using those promotional tools to develop long-lasting bonds with your followers.
After you have a practise for genuinely advertising your song on the internet, you can always add more options. So you simply finished the music video you had been working on for forever and a day.
I’m sorry to interrupt, but sleep time has not yet returned. Although while a great music video usually has a chance of going viral, that chance is slim without any kind of marketing plan to support it.
In order to give your music video the most exposure possible, we’ve put up a list of ways to promote it.