YouTube is without a doubt the best platform for emerging and aspiring musicians to share their music and advance their careers, with over 2 billion monthly active users. So even if you lack tech skills, I will show you how to establish a channel that receives thousands of views and how to optimise it for doing YouTube music marketing.
YouTube Music Marketing Strategies On The Fly
1. Make use of YouTube SEO
Have you never heard of SEO? It stands for search engine optimization, and it refers to a set of procedures used to make sure that your content is optimised so that search engines, in this example, YouTube, will index and rank it.
SEO is a must if you really want to increase the number of music views and subscribers to your YouTube channel because you’ll gain a lot of free views this way.
Remember that search engine optimization requires patience. You might not immediately notice a spike in channel traffic and views.
On the other hand, you will succeed greatly in the long run.
The following is a list of suggestions for how to make your music content SEO-friendly:
- Put pertinent keywords in both the title and description fields of your content. How can you locate pertinent keywords? Find out what terms YouTube users are genuinely looking for using tools like Tubebuddy or the Ubersugges t chrome addon, and then utilise those terms in the title of your music
- Make sure you give each of your music content between 5-7 tags. These tags ought to contain keywords that people are looking for while also being pertinent to your music, title, and content
- Additionally, use the aforementioned tools for keyword research to look for words that are pertinent and that you may use as tags.
- The YouTube search bar might be used in a similar way. How? Navigate to YouTube.
- Enter the search terms you want to use, and YouTube will immediately suggest alternative terms.
- Use appropriate hashtags, which in this case would be the name of your song, your stage name, and of course other pertinent terms.
- Request social media sharing from your viewers. Your views will increase as more people share your music, which will signal to YouTube’s search algorithm that your content is relevant and move it up in the rankings.
2. Brand Your Content
You must put a lot of emphasis on branding as an artist. Everything about you and your music, including your voice and tone, must be original.
You may differentiate yourself from the oversaturated music niche on YouTube by branding your video.
How do you build your YouTube brand? Here are a few advices:
- Use original, personalised thumbnails that are typical of your brand for your content. Your thumbnails can have your distinctive colour scheme, editing techniques, or filters.
- Create a recognisable profile picture for your YouTube channel. This can be a photo of you or a logo.
- A cover image should be set up for your YouTube channel.
- In the description part of your channel, tell your audience about yourself, your journey, and your tale while also include links to your other social media sites or blogs
- All of the music on your channel, including your cover pictures and profile picture, should adhere to a specific font, colour, filter, and editing style.
Conclusion
Strategizing has its own importance in YouTube music marketing. If you want to market your music videos then you should go with some strategy otherwise you will get lost. Building a startegy will help you tio grow. You will not need any websites to promote YouTube channel.