Why Should you use Twitter for Marketing
For years, Twitter has been one of the most popular social media platforms. With so many complaints about the site and how it can foster such abusive discourse, celebrity cancellations, and how much we rely on it for news, it can be difficult to see the good in it.
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Despite the drawbacks of Twitter as Social Media Marketing Agency in India, we say there is much to like about the popular platform. If you’re a Twitter user, these points will likely ring true as evidence of the platform’s positive aspects.
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1. Twitter Is Simple to Use
Whatever your reason for joining Twitter, you can be confident that the platform is simple to use. Twitter’s design is kept extremely simple, and while you can customize your feed, the topics you want to follow, and the people you want to follow, the platform is simple to use on both mobile and PC.
Its Direct Messaging feature allows you to communicate with your friends and followers. You can Report, Mute, or Block anyone whose content you want to avoid, and the Lists feature allows you to really segment the various topics you’re interested in to make it easier to stay updated.
2. Twitter is a great place to keep up with the latest news and trends.
We live in a fast-paced society. You most likely have a variety of interests that require you to stay current in some way. Anything noteworthy quickly appears on Twitter, and the site makes it extremely simple to find news relevant to your interests.
Using Twitter’s Discover section and the Lists feature, you can neatly organize your news sources by breaking them up into different topics. Furthermore, you can enable notifications for specific accounts and topics, ensuring that you never miss an update on the topics you follow.
3. Twitter Allows You to Participate in Various Communities
Humans are social beings; this is true today as it was thousands of years ago. You can meet people who share your interests while remaining anonymous.
Feeling a part of a community is beneficial to the human mind, and one of the best things about Twitter is that it can help you achieve that. If you want to find a local community, you can even search by location on the platform.
4. Twitter is an excellent source of amusing content.
For the longest time, Twitter limited its users to 140 characters per tweet. While Twitter has increased the character limit to 280 in recent years, it is still not a lot, and many users find success on the platform by dropping one-liners and other humorous content.
Because Twitter allows users to tweet GIFs, photos, and videos, funny tweets that go viral are common. If you like to unwind on social media and let your hair down, following parody and meme accounts on Twitter is a great way to do so.
5. Twitter Has Content for People of All Ages
Because of the sheer number of people with diverse interests on Twitter, you can be certain that there is content for you, regardless of your age. Twitter is very accessible in this way and remains relevant to everyone, so it shouldn’t matter if you’re a teenager or in your fifties.
Whether it’s sports, entertainment, or business news, Twitter’s community will be there. Simply follow your interests to ensure that your Twitter feed displays relevant content.
6. Twitter can help you learn about new places and cultures.
One of the best aspects of Twitter and social media in general is the ability to learn about new places and cultures from all over the world. You can check in with people via live Twitter Spaces, or you can follow them and keep up with their tweets to learn about how people on the other side of the world live their lives.
On a more somber note, Twitter users in crisis-affected countries can frequently share the actual, unfiltered situation away from mainstream media influence directly to Twitter. This means you can find out exactly what is going on and stay up to date on the most critical events all over the world.
7. Twitter is a great place to learn about niche skills.
While there are common complaints about Twitter facilitating echo chambers, this can be extremely beneficial when learning a new skill. You’ll be surprised at how much you can learn in a short amount of time by following multiple accounts in the same niche.
Creators who have established themselves as part of a niche typically deliver relevant content that assists others. In many cases, they share this knowledge in order to build a personal brand or monetize their Twitter through info products, but this means that you can learn an infinite amount from accounts in a specific niche.
8. Twitter is an online platform for showcasing talents.
Usher discovering Justin Bieber on YouTube exemplifies the power of social media in talent scouting. Twitter is similar. There are a lot of eyes on Twitter, and you can show off your unique talent. Whatever your talent is, whether it’s comedic one-liners, an instrument, or stunning graphic design creations, you can showcase it on Twitter.
Many people have built fan bases simply by sharing their talents with the rest of the world. If you have a skill, showing it off to the public can be a great way to build an audience on Twitter from scratch.
9. Twitter Is a Platform for Professional Authority
With everyone these days creating a personal brand or a business, the playing field has shifted dramatically over the last decade. If you want to use social media professionally, Twitter is a great place to start because it can help you establish authority in your niche and industry.
You can build a reputation for yourself in real life by tweeting, engaging, and sharing value on a regular basis. It teaches you how to build and maintain an audience, and it enables you to monetize your Twitter account later on by selling products to your followers.
Twitter is an outstanding social media platform.
Of course, Twitter, like any other social networking site, has its drawbacks, but the sheer number of positive aspects more than compensates. You can find your niche on the platform, whether you want to use it professionally or personally.
In terms of the social media hierarchy, Twitter has stood the test of time, and you should definitely look to set up a professional account if you’re trying to build a brand.