Based on what SEO company Malaysia said, a technical SEO audit is an important process to ensure that your website is functioning as best as it can from a technical standpoint. There are many different aspects to consider, and in this blog post we will discuss the most important ones. By taking the time to perform a technical SEO audit, you can fix any issues that may be preventing your website from ranking well in search engines.
Technical SEO Audit
A technical SEO audit is a comprehensive review of a website’s technical infrastructure and architecture. It includes an evaluation of a website’s hosting, code, sitemaps, redirects, robots.txt file, and other factors that can impact search engine crawling and indexing. A technical SEO audit can help identify issues that may be hindering a website’s ability to rank well in search engine results pages (SERPs). It can also help to uncover opportunities for improving a website’s crawlability and indexation. A technical SEO audit is an important part of any holistic SEO strategy.
Elements to Consider
There are many different elements to consider when performing a technical SEO audit. Here are some of the most important ones:
Mobile Optimization
A successful website is one that is optimized for all devices. In the past, optimizing a website for mobile meant creating a separate website or adaptive design specifically for smaller screens. However, with the rise of responsive design, it is now possible to create a single website that can be accessed on any device. This is known as mobile optimization. When performing a technical SEO audit, it is important to consider whether the website is optimized for mobile devices. This includes checking the page layout, content, and code to ensure that they are all responsive. In addition, it is also important to test how the website performs on different devices and browsers. By taking the time to optimize the website for mobile devices, you can ensure that your website will be accessible to a wider audience.
Page Load Speed
One of the key elements to consider when performing a technical SEO audit is page load speed. This metric measures how quickly your pages load when visitors land on them, and it can have a big impact on your website’s overall performance. If your pages take too long to load, visitors may become impatient and leave before they even have a chance to see what you have to offer. In addition, search engines like Google take page load speed into account when ranking websites, so a slow site could be at a disadvantage in the SERPs. There are a number of factors that can affect page load speed, such as the size and number of files on your pages, the code used to build your site, and the hosting environment. Optimizing each of these elements can help to improve your page load times and boost your SEO.
Link Health
We all know that SEO is important for ranking high in search engines and driving traffic to our websites. However, there is more to SEO than just keywords and backlinks. One important element to consider when performing a technical SEO audit is link health. Link health refers to the quality of links pointing to a website. Links from high-quality websites are more likely to improve a website’s search engine ranking, while links from low-quality websites can actually harm a website’s ranking. That’s why it’s important to check the link health of your website before making any changes to your SEO strategy. By checking the link health of your site, you can ensure that your SEO efforts are giving you the best possible results.
Schemas
As part of a technical SEO audit, it’s important to consider schemas. Schemas are basically code that helps search engines understand the content on a website. By including the right schemas on your website, you can help improve your website’s chances of showing up in relevant search results. There are a variety of schemas that can use, and the right choice will depend on the type of content on your website. However, some common schemas that are often used include article, product, and event. Including the right schemas on your website can be a complex process, but it’s well worth the effort if you want to improve your website’s visibility in search results.
Site Security
Any good SEO audit should consider site security as an important element. After all, if your site is hacked or otherwise compromised, it can do serious damage to your reputation and search engine ranking. There are a few key things to look for when assessing site security. First, check to see if the site is using https://. This indicates that the site is using a secure protocol and that any data transmitted will be encrypted. Secondly, take a look at the site’s domain name. Is it register with a reputable provider? Are the contact details up to date? Finally, check the site’s codebase for any potential vulnerabilities. By taking these simple steps, you can help ensure that your site is secure and less likely to be compromising by hackers.
URL Structure
When performing a technical SEO audit, it is important to consider the structure of your URLs. Your URL should be easy to read and understand, as this will make it easier for both users and search engines to find your content. Each page on your website should have a unique URL, and you should avoid using special characters or long strings of numbers. Using keyword-rich phrases in your URL can also help to improve your search engine ranking. However, you should avoid keyword stuffing, as this can cause your site to be penalized by Google. Ultimately, your goal should be to create a URL structure that is both user-friendly and search engine friendly.
Site Architecture
Site architecture is an important element of any technical SEO audit. It helps to determine how well your website is organized and how easy it is for users to find the content they’re looking for. A well-organized website is easier to crawl and index, and it can also help to improve your click-through rates. Furthermore, a good site architecture can make your website more user-friendly, which can lead to higher levels of customer satisfaction. As such, it’s important to ensure that your website has a well-designed site architecture that takes into account the needs of both users and search engines. Otherwise, you may be missing out on valuable traffic and potential customers.
Final Thought
These are just a few of the many aspects that you should consider when performing a technical SEO audit. By taking the time to assess all of these elements, you can help ensure that your website is optimized for both users and search engines. As a result, you may see an improvement in your website’s traffic and search engine ranking. So, if you’re looking to improve your SEO strategy, be sure to conduct a thorough technical SEO audit. It could make all the difference for your business. Thanks for reading!
This article is posted on SEOSlog.