PPC Experts: 46 Free PPC Tools
PPC might be difficult, but there are a lot of online tools you can use to make it simpler.
I’ve produced a list of the top 46 free PPC tools below if you’re on a tight budget and seeking for them.
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There are commercial versions of some of these free PPC programs, but I’ve just included information on the free ones. All of the tools above are not used by Pepper PPC Agency because we have our own custom-built tools. What follows, though, might be helpful for everyone else.
Google Ads Ad Preview & Diagnosis Tool is the first reporting tool for “PPC Marketing”. Have you ever been questioned whether a particular search word is triggering an advertisement? You can see if a specific keyword is activating your advertisements or not using the Ad Preview and Diagnosis tool in Google Ads. By audience, device, language, location, and segmentation.
2- Google Data Studio – You can generate interactive reports using this free application, which can save you many hours each month. Given that this product was created by Google, it automatically connects to Google Ads and Google Analytics.
You can try utilizing Super metrics to import data from other sources into Google Sheets, then link your Google Sheets file to Google Data Studio. But that remedy isn’t cost-free.
3- Google Analytics Spreadsheet connector – Try this Google Sheets add-on if you want to automate the extraction of Google Analytics data into Google Sheets but don’t want to pay for Super metrics.
4 with the help of this Google Sheets add-on, data may be automatically retrieved from Google Ads, just like with the Google Analytics connector. Reports can be set to update every day, once a week, or on the first of the month.
5 Google Keyword Planner – The Google Keyword Planner is a fantastic tool for growing a keyword list and discovering new phrases to target, even though the search volume data from this free PPC tool is occasionally significantly off. Additionally, it contains data on traffic, estimated click costs for each term, and tools for campaign forecasts.
6- Google Trends – Gain insight into the volume of searches for a specific keyword over time, discover the most popular search terms connected to a keyword, and learn about recent searches involving your keywords.
8- Word tracker – This keyword research tool provides information on the volume of searches for linked terms, PPC competition levels, and anticipated click costs needed to participate in auctions.
The Facebook Ads Manager’s “Plan” submenu menu is where you may find Facebook Audience Insights. It includes information on the demographics and behaviors of both your target audience and those of your rivals.
10- Bing Ads Intelligence is an Excel add-in that can be downloaded and used for keyword research.
11- Merge Words is a free PPC tool that lets you combine keywords by entering each word into one of the three boxes. The rest will be handled by Merge Words.
12- Google Correlate – Google Correlate displays trending information for search terms that match phrases.
13- Keywords everywhere this tool is available for both Firefox and Google Chrome As you search on Google, it displays relevant terms, the typical cost per click, and the degrees of competition for associated phrases.
PPC Keyword Wrapper for Google and Bing Ads, “PPC Marketing” Version 14. This might be the tool for you if you’re seeking for a Google keyword wrapper or a Microsoft Advertising keyword wrapper. After the user enters the keywords they want to target. This Google Chrome extension will add the extra characters to generate modified exact match, phrase match, and broad match keywords. Additionally, there is an option to make all keywords lowercase.
15: Google Ads Scripts Although I’ve included this in the section on bidding because it has been used to automate a variety of bidding decisions. Google Ads scripts are actually a very potent tool.
16) Microsoft Advertising Scripts – Microsoft Advertising offers scripts that may be written to automate a variety of operations, much to Google Ads scripts. It will automatically change Google Ads scripts to work while in open beta.
17- Automated Rules – You may establish automated rules to make specific adjustments to your Google Ads account automatically, which can save a ton of work.
Although I’ve placed automated rules under bidding since you may adjust bids using automated rules, automated rules also allow for a variety of other changes.
Just two instances include activating or stopping ad content and eliminating placements. Click on “Tools” in the upper right corner of the screen, followed by “Rules” under “Bulk Actions” to create an automatic rule.
Tools for researching competitors 18 – Similar web – You can gain some knowledge on a rival’s website for nothing. You can find out the competitor’s top five PPC keywords, traffic statistics broken down by nation, top referring websites. And top five websites where their display advertisements are displayed, to mention a few.
19- Free versions of Spy Fu, iSpionage, and SEMrush. These programs provide a modest quantity of data for free even though they are not entirely free. Even though you won’t be receiving any extensive data to work with, you can use the free data to get a sense of what your competitors are up to.
20. Ad Beat – This rival research tool also offers a free version. The chance to view the display adverts of your competitors. One of the intriguing advantages provided by this service without charge.
21. Google Ads Audience Insights – In Google Ads, click on any campaign, adgroup, or keyword, then click on Auction to reach the audience insights area.
Insights. It may provide information on rival campaigns, adgroups, or keyword activity. While Google is unable to provide precise information on rival activity. This tool can offer metrics like the percentage of times each competitor’s ad appeared right next to yours and the percentage of times this happened.
22. Bing Auction Insights – This report in Microsoft Advertising is comparable to the Auction Insights report in Google Ads. Choosing a campaign, ad group, or keyword will bring up the “Details” area, where you may get this information.
Google Analytics is one of the 23 PPC analytics solutions. Google Analytics is a vital resource for any PPC practitioner.
24- Google Search Console – More popular in the SEO community, Google Search Console provides some information about the search traffic to your website. Then you can check your average position across both paid and organic listings for a selection of keywords.
25. Use Twitter Analytics to track the effectiveness of your Twitter advertising. Among other advantages, you may track the engagement of your Twitter Cards, examine the demographics and interests of your followers, and assess interaction.
26. Consumer barometer – Google’s Consumer barometer tool has a ton of information that a digital marketer may use. The information is presented in a brief description and in an understandable graph format. It is gathered from questionnaires for the Consumer Barometer and related consumer research.
27. Open Analytics, an open source analytics tool that may be used for free in place of Google Analytics. May be the best option for those searching for a straightforward solution to monitor website traffic and user behavior.
28. PPC Negative Keywords Chrome add-on. You can add phrases to a list that is prepared for you to add negatives using this helpful small Chrome Extension. The program will automatically add the word or search term to a list after you simply highlight. The search terms or specific words that you wish to include as a negative.
29 Google Sheets is a free online spreadsheet tool that Google offers. And it enables a variety of data analysis tasks to be completed in order to further optimize a PPC account.
Add-on for Google Sheets that transfers Google Ads data
30 This Google Sheets add-on enables data to be automatically fetched from Google Ads and imported into Google Sheets. Making optimization decisions is possible once the data is in Google Sheets.
Google Optimize, one of the CRO tools for PPC, enables customers to evaluate. The effects of making small changes to their website without the need for a web professional.
31. You can use Events and Goals set up in Google Analytics with Google Optimize because it is a Google product and connects well with Google Analytics.
32. Hotjar – Using Hotjar, you can make heatmaps that display where visitors move their mouse pointer. Most frequently and view videos of how users interact with your website. Increasing your website’s conversion rate can only be beneficial for your PPC account.
Trello is one of the 33 project management apps for PPC. When managing a PPC account, staying organized is crucial, especially if you’re working with a team to manage many PPC accounts. Trello is a program for organizing your work into what it refers to as “boards.”
As long as you have your mobile phone on you or are close to a computer.
35. Adwords Wrapper adds the matchtype symbols to each new term, which aids in keyword generation. It will generate a broad match, broad match modified, phrase match, and an exact match variant for each term that is provided.
36- Combine Keywords – A tool for creating long-tail keywords rapidly. It has three tables. When running, the program will build a keyword variant for every combination in the three tables.
37- Term Wrapper – This is another free PPC tool that will add the matchtype symbols for each keyword that is added.
38- Google Advertisements Editor – If you’re running paid ads on Google Ads, then you absolutely need to be using the editor offered by Google. The Google Ads Editor tool enables for mass account adjustments including changes to keywords, ad copy, and campaigns.
39- Microsoft Advertising Editor – The Microsoft Advertising counterpart of the Google Ads Editor.
40- UTM Builder – If you struggle to recall the format required to build UTM tracking, then this tool is definitely for you.
All you have to do is to input your website URL, the text for your source, medium, campaign name, term and content. The program will then produce the URL with UTM tracking added to it.
41- Bannersnack– Need to develop some Display adverts but you’re not a designer? Bannersnack is an easy to use interface that allows those that don’t know how to use a product like photoshop to generate display pictures. The free option enables for ten photos to be made.
Useful ad tools
42- Facebook Text Overlay Tool – Facebook says that an ad should contain no more than 20 percent text. If an ad has more than 20 percent text, then it’s reach may be lower, or it may not show at all. To check if Facebook thinks your ad has too much text, you can utilize Facebook’s Image Text Check tool.
43- Effin A/B Test Calculator Chrome Extension – This is an easy to use, simple Chrome extension that will calculate the conversion of an A/B test as well as show you if your data is statistically significant.
Useful mobile apps
44- Google Ads App (IOS and Android) – The Google Ads app manager allows you to keep track on the performance of your Google Ads account. While you can make changes to your Google Ads account with this app. The user interface means that you will probably want to stick to simple chores on the app. I would advocate making greater scale adjustments on a desktop machine.
45- Facebook Adverts Manager App (IOS and Android). With the Facebook Ads Manager app, you can monitor the performance of your Facebook advertising and create ads. This allows for adjustments to be made while on the move.
46- Google Analytics App (IOS andAndroid) – Access your Google Analytics data anywhere using the Google Analytics app. I find it handy to check top level stats, but for a more comprehensive look into the data, I remain with the desktop version.
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