Lead Generation Quiz

Easy Tips for Creating Lead Generation Quizzes In 2023

4 minutes, 12 seconds Read

Looking for simple and enjoyable ways to gather valuable lead information? Don’t be worried! It’s easy to do with a lead generation quiz. Using interactive quizzes is the simplest way to collect lead information. So, in this article, we’ll go over how to make Lead generation quizzes to engage your website’s visitors. Continue reading to learn more about lead generation quizzes.

What is a lead generation quiz?

A lead generation quiz is an interactive piece of content asking website visitors questions to help them achieve a specific goal. The quiz employs pre-determined flows to direct each respondent in a particular direction based on their responses. 

Quizzes are great lead-generation tools because they require visitors to enter their email addresses before viewing the answer. This adds them to your email list for future retargeting while collecting segmentation data about them. 

Tips For Creating Lead Generation Quizzes

1. Start With a Catchy Title

Your quiz title is the first thing a user will see. Allow this to sink in! Create a title that encourages users to continue. Include questions that will pique their interest and compel them to respond. Don’t make your quiz a survey! Keep in mind that the quiz is about and for your target audience. There are many platforms available for making lead generation quizzes. Interact also makes quizzes easy to create. Apply our Interact Coupon Code and grab amazing deals. 

2. Create a Smart Quiz

The generation of qualified leads should always be your top priority. While the questions you add should be engaging, they must also have a clear pre-defined goal. You can create some valuable personality quizzes to promote your travel and tourism company. This will provide valuable insights into your users and allow you to determine whether you are targeting the correct audience. 

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Easy Tips for Creating Lead Generation Quizzes

3. Add a Lead Generation Form

Yes, your primary goal in creating a quiz is to gather leads. However, to do this effectively, you must determine where to place the lead generation form in a specific quiz. The most common way to ensure users complete the form is to put it before or alongside the results. This encourages users to fill out the form and submit their information. Because the user has already answered all the questions and is eager to learn the results.

4. Send Follow-up Emails

Why waste time and effort brainstorming ideas and creating the entire quiz to collect prospects? Send them personalized emails asking if they want to proceed with the purchase. But be careful not to flood their inbox with emails. 

5. Visual Content Is a Must

When developing lead generation quizzes, your primary concern should be to make them logical and to fill them with relevant questions, answers, and results. However, if the quiz is solely textual, your audience may become bored and abandon it halfway through. Many quiz creators will provide you with many themes and templates that can impact your quiz’s visual appeal, but this is insufficient to capture the attention of your leads. You should intersperse the text with visual content. Images, GIFs, and even videos can improve the interactivity and engagement of your quiz.

6. Keep the Questions Short and Simple

Most people will take online quizzes while scrolling through their social media feeds or relaxing in their spare time. Occasionally, this occurs during their brief lunch break or while waiting in line at the bank. As a result, they want the quizzes to be fun. It is not entertaining if it takes them half an hour to complete the quiz. It may even give them the impression that they are taking a math test in school. Make your lead generation quiz fun and easy to understand. Keep your questions short and simple and your answers simple.

Easy Tips for Creating Lead Generation Quizzes

7. Make It Mobile-Optimized

Most people use the internet on their phones. Mobile devices account for more than 51.53% of global website traffic. As a result, you can anticipate that at least half of your followers will access your quiz via their smartphone. Most quiz creators will assist you in optimizing your quizzes for mobile devices, but always check how your quiz looks on PC, mobile, and tablet before launching it. If it isn’t mobile-friendly, you can expect high quiz abandonment rates.

8. Quiz Promotion

You can have the most exciting lead generation quiz in the world, but it will be useless unless you promote it and encourage leads and prospects to share it. You must promote your lead generation quiz if you want it to reach many people. Encourage your current customers to take the quiz and share their results. Make your quiz available on your website and your social media accounts. You can even promote the quiz by asking employees to share their results on their social media accounts or your company’s account.

Conclusion

Are you ready to create your lead generation quizzes? Remember to follow these expert recommendations: Understanding your audience’s needs, making the quiz fun, engaging, and valuable, optimizing your quiz for clicks, and rewarding new leads for sharing their contact information are all essential steps. 

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