Avoiding Blogging Errors | Online Business
Begin with a precise working title.
Your themes are overly wide, which is a mistake.
When people first start blogging, they usually wish to write about themes that are quite broad, such as
“How to Market on Social Media”
“Best Practices in Business”
“How to Make Money on the Internet” is a book that explains how to make money on the internet.
These types of topics are just too wide. It’s difficult to do a decent job addressing these questions because there are so many subtleties and complexities. Plus, narrower themes tend to attract smaller, more targeted audiences, which are more likely to convert into leads and customers.
So, in order to get the greatest short- and long-term rewards from blogging, you’ll need to narrow your focus.
Solution: Start with a simple, unambiguous concept.
It’s critical to nail down very specific blog subjects if you want to hit the ground running with your first few pieces. With our Blog Ideas Generator, we can assist you in brainstorming. This tool allows you to enter a few key terms that you know you want to cover and then generates five sample blog titles that are appropriate for business blogs.
Keep in mind that a working title isn’t final; it’s simply a concrete angle to help you stay on track with your writing. It will be much easier to compose your blog entries once you have mastered this stage of the brainstorming process.
Specific posts should nevertheless have a larger context.
You make the mistake of not connecting a specific topic to your reader’s larger challenge.
You already know how critical it is to connect with your buyer persona and comprehend their problems. However, there is a reason for their discomfort and what motivates them to find a solution.
Solution: Recognize the difficulties and ramifications they’re dealing with.
You should be asking yourself these questions:
- What’s on the line?
- What are the benefits of taking action?
- What will happen if they don’t take action?
All of these characteristics can be reflected in the blog post material you create. This will demonstrate to the reader that you understand their situation and desire to assist them.
“If you’re bored with a topic you’re writing about, it’s likely because you haven’t taken the time to consider the big picture. Understanding how the topic you’re writing about will fit into a reader’s larger problems will help you find meaning and value in whatever post you publish, as well as improve your readership.”
—Caroline Forsey, HubSpot Senior Content Strategist
Let’s imagine you’re working on a piece about “first vs. third-party APIs.” While the subject is boring and leaves little room for creativity, the overall benefit is significant: to assist your readers in determining whether they need to spend a lot of money on an in-house API or whether they can save money and time by hiring a third party to design their API. “First vs. third-party APIs” is essentially a question about computer security, efficiency, and budget limits, all of which could have significant implications for your reader.
Create an outline, use headers, and use a specified post type.
Your writing is a brain dump, which is a mistake.
It’s really tempting for me to just sit down and let a wonderful idea flow out of me when I get a brilliant thought. But what I generally get is a mediocre blog entry.
Why? The stream-of-consciousness writing style isn’t really suited to blog articles. The majority of readers will scan your blog entries rather than reading them, thus it must be well-organized.
Solution: Use a template, outline, and section headings to organise your blog.
The first step is to decide what kind of blog article you’re going to create. Is this a how-to article? Is this going to be a list-based post? Is this a post about curated collections? What’s this, a SlideShare presentation? Download our free templates for generating various types of blog posts for assistance. It will be easier to compose your outline if you have a template in place.
It makes a huge difference to write an outline. If you take the effort to arrange your thoughts and create a logical flow in your article before you start writing, the rest is simple – you’re just filling in the blanks.
To begin writing a blog post outline, make a list of the main points you want your readers to take away from your article. Break those takeaways up into larger section headers after that. Your blog post will be easier and more fun to read if you include a section header every few paragraphs. (Plus, keyword-rich header text is beneficial for SEO.) When you’re ready to write, all you have to do now is fill in the blanks.
Give your audience something tangible to take away from your presentation.
You’re making a mistake by depending on abstract concepts rather than tangible data.
Look up how other publications are writing about a topic as one of the first things you’ll do in your blog research. If you look at the first page of Google results, you’ll see that practically all of the articles are about abstract, nebulous concepts. How can you make your blog stand out? You may provide your viewers with specific, tangible strategies to help them succeed.
Solution: Provide your viewers with actionable measures to take.
One of the most important fundamentals of content development is that it should be useful, which implies that your audience should get something out of it.